Mitsubishi Motors and Amaury Sport Organisation create a strong alliance

26/07/2018

The Japanese automotive company signed a major strategic agreement with Amaury Sport Organisation for the Desafío Inca Dakar Series 2018 as “Title Sponsor” of this rally raid competition, which will be held from 13-16 September in the Ica desert (Peru). It will also provide the official vehicle for the Organisation to move around the imposing sand dunes in the region with its L200 DK-R and Montero Sport pickups. 

This major partnership between Mitsubishi Motors, the first automobile manufacturer in Japan and one of the main manufactures worldwide, will provide a fleet to transport the members of the Organisation in one of the most demanding events in the Dakar Series calendar. This means it will be the “Title Sponsor” of the third edition, which from now on will be called the Mitsubishi Motors Desafío Inca 2018.

The robustness and safety of the firm’s pickups was clearly seen in the three years it was the official vehicle of the Dakar Rally between 2013 and 2015. Today, the firm once again gets behind an extreme competition organised by Amaury Sport Organisation, evidencing the synergy generated between this type of race and the 4×4 vehicle manufactures who target this market segment.

Statements

Cristina LOPEZ-VECINO, Marketing Manager, Mitsubishi Motors

“We are very excited to announce our support for the Desafío Inca Dakar Series, which will take place for the third year with Peru as its scenario with a route through the majestic sand dunes of Ica. This demanding 3-day race will promote Peru internationally and this makes us feel very proud. The Mitsubishi Motors Desafío Inca is a competition in which Mitsubishi 4×4 vehicles can show their qualities that have led the brand to win the hardest rally in the world, the Dakar Rally, the highest number of times. With this agreement we reaffirm Mitsubishi Motors’ commitment as a 4×4 brand and we will continue with our aim to make history in the off-road world”.

Alejandro DE GOYCOECHEA, Motor Sport Commercial Director, Amaury Sport Organisation

“As the Commercial Director of Motorsport Events at Amaury Sport Organisation, I and all our team are very proud to have a brand such as Mitsubishi Motors as “Title Sponsor” for such a high-quality and demanding rally as the Desafío Inca Dakar Series, the prologue and ideal training ground for the biggest of all the challenges… the 2019 Dakar Rally 100% Peru. The organisers will be able to move around quickly and safely throughout the race over the difficult yet majestic terrain of the dunes of Peru. A big thank you to Mitsubishi Motors. An exciting and demanding adventure awaits us in September”.

The Japanese automotive company signed a major strategic agreement with Amaury Sport Organisation for the Desafío Inca Dakar Series 2018 as “Title Sponsor” of this rally raid competition, which will be held from 13-16 September in the Ica desert (Peru). It will also provide the official vehicle for the Organisation to move around the imposing sand dunes in the region with its L200 DK-R and Montero Sport pickups.

 

This major partnership between Mitsubishi Motors, the first automobile manufacturer in Japan and one of the main manufactures worldwide, will provide a fleet to transport the members of the Organisation in one of the most demanding events in the Dakar Series calendar. This means it will be the “Title Sponsor” of the third edition, which from now on will be called the Mitsubishi Motors Desafío Inca 2018.

 

The robustness and safety of the firm’s pickups was clearly seen in the three years it was the official vehicle of the Dakar Rally between 2013 and 2015. Today, the firm once again gets behind an extreme competition organised by Amaury Sport Organisation, evidencing the synergy generated between this type of race and the 4×4 vehicle manufactures who target this market segment.

 

Statements

 

Cristina LOPEZ-VECINO, Marketing Manager, Mitsubishi Motors

“We are very excited to announce our support for the Desafío Inca Dakar Series, which will take place for the third year with Peru as its scenario with a route through the majestic sand dunes of Ica. This demanding 3-day race will promote Peru internationally and this makes us feel very proud. The Mitsubishi Motors Desafío Inca is a competition in which Mitsubishi 4×4 vehicles can show their qualities that have led the brand to win the hardest rally in the world, the Dakar Rally, the highest number of times. With this agreement we reaffirm Mitsubishi Motors’ commitment as a 4×4 brand and we will continue with our aim to make history in the off-road world”.

 

Alejandro DE GOYCOECHEA, Motor Sport Commercial Director, Amaury Sport Organisation

“As the Commercial Director of Motorsport Events at Amaury Sport Organisation, I and all our team are very proud to have a brand such as Mitsubishi Motors as “Title Sponsor” for such a high-quality and demanding rally as the Desafío Inca Dakar Series, the prologue and ideal training ground for the biggest of all the challenges… the 2019 Dakar Rally 100% Peru. The organisers will be able to move around quickly and safely throughout the race over the difficult yet majestic terrain of the dunes of Peru. A big thank you to Mitsubishi Motors. An exciting and demanding adventure awaits us in September”.